Winnie Cheah
Master District Director
Title : Master District Director, Premier Leader, MDRT Consultant
Year Joined : 1997
Years of Experience : > 15 years
Education : Degree in Business Administration
Industry Certifications : CFP®, ChFC®, Dip SCI
Notable Achievements : COT, Life MDRT, Pinnacle Club, PWM
Specializations : Corporate-Solutions, Financial-Planning, General-Insurance, Legacy-Planning
Hobbies : Learning from industry leaders, Reading
Title : MDRT Consultant
Winnie Cheah
Master District Director

“In the face of obstacles, instead of asking: what’s wrong? Ask instead: what’s next.
-Winnie Cheah

Winnie's Story

It was during 1997 Asian Financial Crisis that I made the bold move to join the Insurance Industry. There was no looking back ever since. I faced many obstacles transiting from Banker to Advisor and I am grateful for supportive clients who have given me the opportunity to partner with them in their financial planning journey. I embrace life with an attitude of excellence and firmly believe that success is by design. Other than the mentors who have guided me, I am thankful for the many veterans ahead of me who have penned down their greatest lessons in books – which has brought me to where I am today. My dream eventually is to write and publish my own book.

Read More About What Others Have To Say About Winnie

“I was unable to claim on my policies due to poor advice from my previous advisor. I was introduced to Winnie and she focused on understanding my concerns before recommending any solutions. I was convinced of her sincerity and eventually entrusted my family's insurance planning to her.”
-Cami Soh, Director of Operations

“I was serviced by Winnie since Army and it took me a while for me to appreciate the benefits of financial planning. Without her relentless follow-up, I would not have gone to the extent of systematically planning my retirement years and children's education.”
-Ken Lee, University Professor

“Winnie delivers her service through sound advice, prompt response and an immaculate claims process supported by her staff.  I am very assured of the level of commitment Winnie has for all clients despite the many hats she has to wear.”
-Jeslyn Phua, Senior Executive


Dovanson Quah
Financial Services Associate Director
Title : Financial Services Associate Director, Premier Leader
Year Joined : 2012
Years of Experience : 5-10 years
Education : Degree in Electrical & Electronics Engineering
Industry Certifications : AFP
Notable Achievements : Centurion, MDRT, Pinnacle Club
Specializations : Corporate-Solutions, Financial-Planning, General-Insurance
Hobbies : Football, Photography, Singing
Title : Premier Leader
Dovanson Quah
Financial Services Associate Director

Love as you would have others love you.
-Unknown

Dovanson's Story

I was an undergraduate when I first joined AIA as an FSC as a way of earning extra allowance. However, over the years, I found a sense of belonging to Win Financial and a burning passion for the career. Upon graduation, I was offered to work in Australia to join my father in a Japanese Engineering MNC, which I turned down after much consideration. I had witnessed sufferings that a family would go through without proper financial planning, but more often than not, this realization comes too late for many, and the price to pay becomes too high. Therefore, it has since then been my plan to educate as many people as possible on the importance of having proper financial planning.

Read More About What Others Have To Say About Dovanson

“I have known Dovanson for almost half of my life and his reliability and patience have been unwavering. He is a big help in getting my finances in order - always willing to go the extra mile even though there is nothing in it for him. I am clueless and fazed about financial planning, and he took the effort to explained in the most simplistic manner to the point till I finally understood - kudos to that.”
-Cheryl Lim, Associate Director, Advertising

“Dovanson and I have known each other since secondary school. I approached him to handle my AIA policies as I preferred someone familiar. Dovanson plans for me according to my current situation. He had even advised me not to take up any policy at some point in time because I was well covered. This is the mark of a truly professional financial advisor.”
-Chew Sin Kiat, IT Security Specialist

“Being part of Spartans Advisors made me realised how fortunate I am to be groomed and nurtured under the wings of Dovanson. I am extremely grateful for his selflessness and patience. Such servant leadership has brought out the best in me. To my boss and mentor Dovanson, you deserve an extra note of thanks for bringing me to where I am today!”
-Chermayne Tng, Career Consultant


Kevin Toh
Financial Services Associate Director
Title : Financial Services Associate Director, Premier Leader, MDRT Consultant
Year Joined : 1995
Years of Experience : > 15 years
Education : Diploma in Electronic Engineering
Industry Certifications : AFP, AFC, Dip SCI
Notable Achievements : Centurion, Life MDRT, Pinnacle Club, PWM
Specializations : Financial-Planning, Legacy-Planning
Hobbies : Golf
Title : MDRT Consultant
Kevin Toh
Financial Services Associate Director

“Ask not what the country can do for you, ask what you can do for your country.
-John F. Kennedy

Kevin's Story

I was formerly a Guards Officer before I made a career switch in 1995 to become an AIA FSC. In my 24 years with AIA, I qualified for many prestigious awards, such as Life and Qualifying member of Million Dollar Round Table. Moving on to Agency Management in 2015, I am now also involved in recruitment training and performance management. I personally embrace the philosophy of work-life harmony. An FSC should not only commit to serving his clients, but take care of his family and serve the nation too. Personally, I love talking about life with my son outside of work hours, and playing a game of golf with my friends and clients as a form of exercise.

Read More About What Others Have To Say About Kevin

“I have known Kevin for the last 10 years. He displays professionalism in his conduct and is knowledgeable in financial planning. Kevin’s business is client centric. He takes time and effort in developing a solution customised specifically for your needs. If you would like a peace of mind against potential risks, Kevin is your guy!”
-Cephas Ong, Army Major

“Attentiveness, knowledge and genuine interest in achieving the best for clients is what sets Kevin apart. What impressed me was the fact find process Kevin took to understand my life goals and needs, before he curated a plan that is within my means. I will be glad to recommend Kevin to anyone looking for a stable and experienced advisor.”
-Deborah Koh, Lieutenant Colonel

“I have been under the leadership of Kevin for over 3 years and what I admired in him is his professionalism, experience and conviction in the industry. He not only guides but willingly shares his knowledge and wisdom to grow us. He never fails to remind us to conduct our business with empathy and integrity, especially in giving advice to clients.”
-Mavic Miyahara, Financial Services Consultant


  • All
  • >15 years
  • <5 years
  • 11-15 years
  • 5-10 years
  • AFC-AFP-AWP
  • All FSC
  • Career FSC
  • Certifications
  • CFP
  • ChFC-S
  • CLU-S
  • Club FSC
  • FSAD
  • FSC
  • Leaders
  • MDRT Consultants
  • MDRT FSC
  • served-years
Francesco Lim
MDRT Consultant
Title : MDRT Consultant, Career Consultant
Year Joined : 2017
Years of Experience : < 5 years
Education : Degree in Computing & Business
Notable Achievements : MDRT, PWM, Superstar Platinum
Specializations : Financial-Planning, Legacy-Planning
Hobbies : Meditating with my daughter
Title : Career Consultant
Francesco Lim
MDRT Consultant

Set your heart on doing good. Do it over and over again, and you will be filled with joy. If you want others to be happy, practice compassion. If you want to be happy, practice compassion.”
-
Dalai Lama

Francesco’s Story

I was formerly a self-employed franchisor and retailer at outlets in Singapore and China. As a mother of two, however, I wanted to spend more time with my family in Singapore. I saw how my husband, as a Financial Services Associate Director at Win Financial, had helped many clients over his fifteen years in the industry. As such, I decided to join the team and become an FSC too. When I presented a claim cheque to a single mother who had breast cancer during her treatment period, I saw how meaningful my job can be – life is unpredictable, and everyone should have a Financial Advisor who is compassionate and willing to accompany them in their financial planning journey.

Read More About What Others Have To Say About Francesco

“Francesco is an incredibly patient financial planner. She is dedicated to finding the best and most effective coverage for her clients. Being a devoted Buddhist, Francesco is genuine in helping her clients and not doing business for the sake of maximising her own gains. If anyone needs a caring yet professional advisor, she is the one!”
-Clara Thang, Construction Firm Director

 “Francesco takes care of my family’s financial planning needs. I am impressed with her helpfulness and prompt response whenever we have any questions or need help in claims or policy changes. I would recommend Francesco to anyone who requires a responsible Financial Services Consultant.”
-Lynette Lee, Specialist Doctor

“I am greatly blessed to have Francesco (Fran in short) as my consultant in 2019. I am retiring in a few more years and I wished that I knew her earlier so that she could plan my different life stages in a holistic way. Fran has certainly provided very sound advice and as a result I entrusted her with my retirement and legacy planning. I endorse Fran as one of the best consultant you can ever have!”
-Dr Tan SN, Professor (Lecturer)


Leo Tan
MDRT Consultant
Title : MDRT Consultant, Career Consultant
Year Joined : 2016
Years of Experience : 5-10 years
Education : Degree in Systems Engineering
Industry Certifications : AWP, CFA® Level 2
Notable Achievements : Centurion, MDRT
Specializations : Financial-Planning
Hobbies : Cycling, Piano, Tennis
Title : Career Consultant
Leo Tan
MDRT Consultant

“Don’t celebrate closing a sale, celebrate closing a relationship.”
-
Patricia Fripp

Leo's Story

The opportunity to venture into this career presented itself from an introduction by a mutual friend. Despite being initially sceptical, what drew me to this line of work eventually was my interest in personal finance and the entrepreneurial nature of my work. I also see it as a valuable opportunity to help others have peace of mind and reach financial freedom with proper insurance planning. Developing a long-term working relationship with my clients and being able to serve them at every stage of their lives are my goals as a Financial Services Consultant. With a combination of integrity and commitment, I hope to be the trusted one-stop financial solution for all my clients.

Read More About What Others Have To Say About Leo

“I bought my first policy through Leo when I first enlisted into the Army. Not only is Leo highly committed to his profession, he has outstanding work ethics and never compromises on his moral standards. I would recommend Leo to anyone without hesitation or reservation.”
-Ng Chee Hao, Marketing Consultant

“Thank you, Leo for sharing your love and concern, and for introducing me to AIA! I deeply appreciate your sincere and attentive service as an advisor and your painstaking effort in customizing a detailed plan that is suited to my needs. Keep up the good work!”
-Aiysh Shiekh, Teaching Instructor

“Leo is a trustworthy financial consultant. I can depend on him to keep my financial plans in check and rely on his sound advice on how I can constantly improve it. A highly recommended financial consultant!”
-Hansel Tantohari, Student


Lyndon Lim
MDRT Consultant
Title : MDRT Consultant, Career Consultant
Year Joined : 2016
Years of Experience : 5-10 years
Education : Degree in Business Management
Industry Certifications : AFP, AWP
Notable Achievements : Centurion, MDRT, PWM
Specializations : Corporate-Solutions, Financial-Planning, General-Insurance, Legacy-Planning
Hobbies : Baseball, HIIT, Watching Korean dramas
Title : Career Consultant
Lyndon Lim
MDRT Consultant

“Always help someone. You might be the only one who does.”
-Unknown

Lyndon's Story

I love travelling because I get to learn important life lessons from the people that I meet, and the insurance business provides just the avenue for me to do so. Having been in the insurance industry, helping clients tie through claims and their challenges in life, my conviction is this: insurance can change lives, and I can change lives. I acknowledge that being a competent and dedicated consultant to my clients demands great commitment, but it is definitely satisfying to live up to their expectations! As clients become friends and friends become clients, it empowers me to stay in touch with them and walk through life together as we often meet up for reviews on a yearly basis.

Read More About What Others Have To Say About Lyndon

“Not your average financial advisor. Ping Cheong (Lyndon’s other name) genuinely cares for his clients and often goes beyond what is expected. I recall during the start of Covid-19, he proactively called me up to suggest adjusting my portfolio which eventually played out well. Exceptionally professional and friendly, I am thankful to have Ping Cheong as my financial advisor.”
-Marx Low, Senior Software Engineer

“Ping Cheong is highly responsive and gives good recommendations as an insurance practitioner. He would assess my financial situation and goals before recommending a product. He is an MDRT Agent who is honest and acts best in his clients’ interests. Would highly recommend Ping Cheong to my friends for their insurance needs.“
-Yeow Min Quan, Analyst

“Ping Cheong is passionate & dedicated in helping his clients improve their lives in areas of insurance and wealth planning. He provides efficient services and often goes the extra mile to care for his clients’ wellness. Happy to have an MDRT agent servicing me. This is one guy who gets the job done with heart and sincerity.”
-Phyu Phyu, Bank Analyst


  • All
  • >15 years
  • <5 years
  • 11-15 years
  • 5-10 years
  • AFC-AFP-AWP
  • All FSC
  • Career FSC
  • Certifications
  • CFP
  • ChFC-S
  • CLU-S
  • Club FSC
  • FSAD
  • FSC
  • Leaders
  • MDRT Consultants
  • MDRT FSC
  • served-years
Anson Cheng
Financial Services Consultant
Title : Career Consultant, Financial Services Consultant
Year Joined : 2013
Years of Experience : 5-10 years
Education : Degree in Engineering
Industry Certifications : AFP
Notable Achievements : Million Dollar Club Platinum
Specializations : Corporate-Solutions, Financial-Planning, General-Insurance
Hobbies : Fixing models, Reading, Watching Netflix
Title : Career Consultant
Anson Cheng
Financial Services Consultant

If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.
-Jim Ron

Anson’s Story

I was first introduced to this profession by an internship offer. Being an Engineering student, the career path as a Financial Consultant was something that has never crossed my mind. After meeting my Director and Mentor, Winnie, I realised this is a career that could give me a purpose at work. Insurance and financial planning are extremely important in this fast-developing world and I strongly believe that everyone should have proper planning. This belief started when my father suffered a minor stroke and we were unable to afford the medical bills. Nobody should be a liability to others and it is vital that everybody is able to get back on their feet quickly after a fall.

Read More About What Others Have To Say About Anson

“Before recommending any insurance policies, Anson listened patiently to my concerns and was prompt in answering my questions whenever I had doubts. Through working with Anson, I found him to be a man with great integrity and good work ethics. Anson is an advisor who is attentive towards his clients’ needs and definitely one I can entrust my financial planning with!”
-Kerin Kok, Teacher

“I am extremely fortunate to have Anson to service my insurance policies. My experience with insurance advisors improved tremendously ever since. From ensuring that my policies were up to date to advising me on risk management strategies to protect me. Anson is there not only as an insurance agent but also a close family friend.“ 
-Bernard Kay, Operations Manager

“I want to thank my agent Anson for the excellent work he is doing in taking care of my family’s insurance and investments needs. I am glad that Anson is now managing my family’s policies with AIA. Over the course of 2 years, we have developed a certain level of trust with him. Anson, thanks for your help and I hope you continue to help many more families.”
-Arwin Reyes, Director


Anthony Lopez
Financial Services Consultant
Title : Financial Services Consultant
Year Joined : 2018
Years of Experience : < 5 years
Education : Pursuing Degree in Business Administration
Specializations : Financial-Planning
Hobbies : Playing badminton, Providing financial advice
Title : Financial Services Consultant
Anthony Lopez
Financial Services Consultant

Compound interest is the 8th wonder of the world.
-Albert Einstein

Anthony's Story

I found my interest in finance during my NS days when I attended investing and trading courses during my free time. I recognize that although investing and trading is not for everyone, all of us need proper financial planning to safeguard our financial future. That was why, when given the opportunity to join an internship with Win Financial, I wasted no time in signing up. I eventually decided to contract with AIA, putting into practice what I have learnt. Although I had to juggle between work and school, I am committed to serving my clients at all points of their lives. I believe that an individual who plans adequately early in life would reap the benefits later in life.

Read More About What Others Have To Say About Anthony

“Anthony is an amiable and responsive consultant. He is quick in his response and always ensures he gets back to me whenever I have any request or enquiry. Thank you Anthony for giving me a good head start in my financial planning journey.”
-Jordan Kong, National Serviceman

“Friendly and helpful, that is Anthony. He is always ready to share any updates that concerns me or my policies. I enjoy working with Anthony as he ensures he services his clients well and takes good care of my financial health.”
-Daniel Lo, Law Undergraduate

“Anthony has a good grasp of his work and can explain financial planning in an easy to understand manner. He is a focused guy and you can rely on Anthony to get things done!”
-Villanueva Gonzales, National Serviceman


Bao Hui
Financial Services Consultant
Title : Career Consultant, Financial Services Consultant
Year Joined : 2015
Years of Experience : 5-10 years
Education : Degree in Business (Marketing)
Notable Achievements : Million Dollar Club Gold
Specializations : Financial-Planning
Hobbies : Singing
Title : Career Consultant
Bao Hui
Financial Services Consultant

No amount of money ever bought a second time.
-Iron Man

Bao Hui's Story

While undergoing Business Studies at Ngee Ann Polytechnic, I realised I wanted to build a business of my own. After completing my NS, I chanced upon the opportunity to be an FSC with Win Financial. At the age of 21, I had little knowledge about the financial services industry. Through the guidance of my mentors, I began to see the career not only as an entrepreneurial one, but one that was meaningful. I saw the importance of financial planning and that the career is ultimately about serving people. I am willing to go beyond the duty as an FSC and I see this commitment as a promise to my clients that I will be there for them throughout the different stages of their lives.

Read More About What Others Have To Say About Bao Hui

“Bao Hui is a wonderful insurance agent. He did an excellent job in managing all my policies and he is knowledgeable and conscientious. With him as my advisor, I am assured that my well-being is taken care of and I do not have to worry about anything.”
-Tan Jing Ting, Market Researcher

“A very sincere and conscientious financial advisor, Bao Hui helped me develop a plan for me to grow my wealth taking into consideration my goals in the next 5 to 10 years. I entrusted him to plan for my Aunt too, whom I am a sole caregiver for. Thank you Bao Hui for the effort to help me achieve my goals.”
-Jeremy Tan, Senior Consultant


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