Winnie Cheah

Winnie Cheah

“In the face of obstacles, instead of asking: what’s wrong? Ask instead: what’s next.
Winnie Cheah


Winnie’s Story

It was during 1997 Asian Financial Crisis that I made the bold move to join the Insurance Industry. There was no looking back ever since. I faced many obstacles transiting from Banker to Advisor and I am grateful for supportive clients who have given me the opportunity to partner with them in their financial planning journey. I embrace life with an attitude of excellence and firmly believe that success is by design. Other than the mentors who have guided me, I am thankful for the many veterans ahead of me who have penned down their greatest lessons in books – which has brought me to where I am today. My dream eventually is to write and publish my own book.

Read More About What Others Have To Say About Winnie

“I was unable to claim on my policies due to poor advice from my previous advisor. I was introduced to Winnie and she focused on understanding my concerns before recommending any solutions. I was convinced of her sincerity and eventually entrusted my family’s insurance planning to her.”
Cami Soh, Director of Operations

“I was serviced by Winnie since Army and it took me a while for me to appreciate the benefits of financial planning. Without her relentless follow-up, I would not have gone to the extent of systematically planning my retirement years and children’s education.”
Ken Lee, University Professor

“Winnie delivers her service through sound advice, prompt response and an immaculate claims process supported by her staff.  I am very assured of the level of commitment Winnie has for all clients despite the many hats she has to wear.”
Jeslyn Phua, Senior Executive

Kevin Toh

Kevin Toh

“Ask not what the country can do for you, ask what you can do for your country.
John F. Kennedy

Kevin’s Story

I was formerly a Guards Officer before I made a career switch in 1995 to become an AIA FSC. In my 24 years with AIA, I qualified for many prestigious awards, such as Life and Qualifying member of Million Dollar Round Table. Moving on to Agency Management in 2015, I am now also involved in recruitment training and performance management. I personally embrace the philosophy of work-life harmony. An FSC should not only commit to serving his clients, but take care of his family and serve the nation too. Personally, I love talking about life with my son outside of work hours, and playing a game of golf with my friends and clients as a form of exercise.

Read More About What Others Have To Say About Kevin

“I have known Kevin for the last 10 years. He displays professionalism in his conduct and is knowledgeable in financial planning. Kevin’s business is client centric. He takes time and effort in developing a solution customised specifically for your needs. If you would like a peace of mind against potential risks, Kevin is your guy!”
-Cephas Ong, Army Major

“Attentiveness, knowledge and genuine interest in achieving the best for clients is what sets Kevin apart. What impressed me was the fact find process Kevin took to understand my life goals and needs, before he curated a plan that is within my means. I will be glad to recommend Kevin to anyone looking for a stable and experienced advisor.”
-Deborah Koh, Lieutenant Colonel

“I have been under the leadership of Kevin for over 3 years and what I admired in him is his professionalism, experience and conviction in the industry. He not only guides but willingly shares his knowledge and wisdom to grow us. He never fails to remind us to conduct our business with empathy and integrity, especially in giving advice to clients.”
-Mavic Miyahara, Financial Services Consultant