Winnie Cheah

Winnie Cheah

“In the face of obstacles, instead of asking: what’s wrong? Ask instead: what’s next.
Winnie Cheah


Winnie’s Story

It was during 1997 Asian Financial Crisis that I made the bold move to join the Insurance Industry. There was no looking back ever since. I faced many obstacles transiting from Banker to Advisor and I am grateful for supportive clients who have given me the opportunity to partner with them in their financial planning journey. I embrace life with an attitude of excellence and firmly believe that success is by design. Other than the mentors who have guided me, I am thankful for the many veterans ahead of me who have penned down their greatest lessons in books – which has brought me to where I am today. My dream eventually is to write and publish my own book.

Read More About What Others Have To Say About Winnie

“I was unable to claim on my policies due to poor advice from my previous advisor. I was introduced to Winnie and she focused on understanding my concerns before recommending any solutions. I was convinced of her sincerity and eventually entrusted my family’s insurance planning to her.”
Cami Soh, Director of Operations

“I was serviced by Winnie since Army and it took me a while for me to appreciate the benefits of financial planning. Without her relentless follow-up, I would not have gone to the extent of systematically planning my retirement years and children’s education.”
Ken Lee, University Professor

“Winnie delivers her service through sound advice, prompt response and an immaculate claims process supported by her staff.  I am very assured of the level of commitment Winnie has for all clients despite the many hats she has to wear.”
Jeslyn Phua, Senior Executive

Melvyn Tham

Melvyn Tham

“I am the master of my fate, I am the captain of my soul. I am Invictus!
William Ernest Henley

Melvyn’s Story

I was formerly a Bancassurance Specialist when I first joined the Insurance Industry in 2008, before becoming a Financial Services Manager at Win Financial. Even as a manager, my mission stays to assist individuals and organizations fulfil their financial objectives by recommending only the best solutions, which I would personally take if I was in their position. Being in the Insurance Industry allows me to not only help those in need but also grow myself as an individual. A work accomplishment I am most proud of is being appointed as the Industry Representative and Honorary Secretary of Insurance and Financial Practitioners Associate of Singapore (IFPAS). Apart from work, I love to play badminton to maintain a healthy lifestyle.

Read More About What Others Have To Say About Melvyn

“Melvyn is professional, detailed and knowledgeable. Before he came along, my policies were in a mess! Melvyn offered to bring everything home to tidy up for me. He summarized my plans in an easy to comprehend manner which I believe took him many nights. I am so thankful and relieved to know where I stand now in terms of my financial planning situation.”
-Ser Choon, HOD


“Melvyn is a leader who caters his coaching towards his FSC’s unique strength and circumstance. Through him, I cleared many doubts and gained great confidence as an insurance professional. Our training sessions felt more like peer learning and he is very receptive to new ideas. He allows room for mistakes which gives me assurance to venture into the unknown. Melvyn always encourages his team to engage in continual learning so we can set ourselves apart from the rest!”

-Shipra Goel, Financial Services Consultant

Junxiong

Junxiong

Service to others is the rent you pay for your room here on earth.”
Muhammad Ali

Junxiong’s Story

I initially joined AIA as an FSC to earn extra income during my undergraduate days in NTU. But it eventually grew into a commitment to help people I crossed paths with. With more than a decade of experience in the financial services industry, I understand the common financial concerns that individuals and families go through during their different stages of lives. As an FSC, I am committed to ensuring that all my clients’ financial planning needs are well taken of. When I helped a client claim a $1 million hospitalisation bill for end-stage Lymphoma, it was then that I saw how meaningful my job was. As cliché as it may sound, to be a good FSC takes dedication and sincerity.

Read More About What Others Have To Say About Junxiong

“I was on the lookout for insurance coverage for my family members and myself when I first knew Junxiong. During our first meetup, he listened to our concerns and highlighted the gaps in our financial plans. He only recommended policies that matched our needs. Through the years, Junxiong helped us tie through difficult times when our loved ones were sick and hospitalized. Junxiong is an advisor that genuinely cares!”
-Zhu Sheng Jie, Teacher

“Junxiong managed my insurance policies since I was in the army. He was sincere in his approach and never recommended me to take anything more than I could afford. Today, Junxiong is the trusted planner for my family and extended family. We really value this relationship and his sound advice on financial related matters.”
-Marcus Lim, Manager

“I have been mentored by Junxiong ever since I first joined AIA. Junxiong joined AIA since 2003 and has strong conviction in his role as a trusted advisor towards his clients. A selfless manager who leads by example, Junxiong never hesitates to share his knowhow and skills with his team members which has been instrumental in my growth as an advisor.”
-Ron Jacob, Financial Services Consultant

Paul Chee

Paul Chee

“The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not a bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humour, but with folly.”
Jim Rohn

Paul’s Story

I joined AIA as an Undergraduate FSC in 2001, and culminating in my present role as an agency manager. I’ve had the privilege of speaking at various functions; sharing my knowledge and experience with fellow practitioners and the general public at large. My passion lies in inspiring my clients and junior consultants to be financially free. To remain at the cutting-edge of the industry, I regularly upgrade my knowledge. I believe that Financial Planning is not about the “product”, but all about the “person”. Therefore, being able to provide better quality advice and service to my clients is of utmost importance to me. As a devoted Christian, I strive to live by the values of Integrity, Dedication and Professionalism.

Read More About What Others Have To Say About Paul

“Paul has been my trusted Advisor for over fifteen years. He reliably planned for me as my needs changed, from buying my first home to having my firstborn, then my second. I will always take his prudent recommendations.  He is also always prompt and efficient during claims. I totally recommend him!”
-Carolin Wong, Senior Marketing Manager

“Paul always responds promptly. He patiently guided me when I contacted him after many years. I indicated to buy a new plan but he firmly advised me to consider my overall needs instead of comparing yields and premiums. Being knowledgeable and responsible, he explained why certain plans do not suit my needs. Anyone can rely on Paul for excellent financial advice.”
-Koh Siew Min, Managing Consultant

“I joined Paul before entering university. As my mentor, Paul unconditionally encourages and motivates me to pursue my dreams. Paul is a patient leader and he has never unduly stressed me. Instead, he walks alongside and supports me like a big brother. His analytical insights help me to constantly improve myself. Thank you, Paul for your mentorship and guidance in my career journey.”
-Duke Cheng, Career Consultant

Dylon Poh

Dylon Poh

Life and business is like changing seasons. You cannot change the seasons, but you can change yourself.”
Jim Rohn

Dylon’s Story

I was interested in finance and dreamt of becoming an entrepreneur. When my Mentor, Winnie, offered me an internship, I knew it was an opportunity to pursue my dreams. However, I was initially sceptical about the career path of an FSC. What made me take on this career eventually was when I learnt about the story of my colleague presenting a claim cheque to a widow. It enlightened me on the true meaning behind this career – the ability to impact the lives of many. Coming from a family with financial burdens, I saw the importance of financial planning and the need to prepare for rainy days, and I am committed to giving my clients my best. 

Read More About What Others Have To Say About Dylon

“Dylon is a helpful and experienced consultant. Coming from an actuary background, I really like his advice as it was honest and genuine. This has helped with my financial planning process tremendously!”
-Shawn Neo, Guards Officer

“Dylon is an agent who provides me with up-to-date information about my insurance portfolio. He delivers his honest opinions on financial planning strategies. I appreciate Dylon for his diligence in following up with me. I never once felt Dylon is out to ‘hard sell’ me and is thankful to have a friend and an advisor blend into one.”
-Sean Lim, Business Consultant

“I find Dylon very approachable and efficient in his work and communication. During our meet up, he clearly explained my policies and did a great job helping me compare the various options I was evaluating. Excellent advisor to have!”
–Lishanth Thangavelu, Teacher