IMPACTING LIVES TOGETHER
Win Financial Group is a Team of Financial Services Consultants representing AIA Singapore. We come from various backgrounds and professions with a goal to make a difference in people’s lives through sound financial planning. Our Group has made remarkable achievements over the past years and attained AIA Pinnacle Club consecutively ever since our establishment. Amongst our many accolades, the significant ones are:
Top Group District (2022) in Life Business
High Net Worth District
MDRT District
OUR HISTORY
From a humble team of 8 Financial Services Consultants, our team grew to a size of more than 100 consultants and she has since groomed more than 10 managers under her leadership. 3 of her managers have spun off to run their own districts.
Win Financial Group prides ourselves in being an agency that has successfully groomed the highest number of producers (more than 70%) through our Undergraduate Program. As part of giving back to our Founder’s Alma Mater, our founder contributed 1 Scholarship and 1 Bursary to NUS Business School in 2017. In 2019, our founder also contributed a bursary to NUS Faculty of Arts and Social Sciences.
Our Belief
In Win Financial Group, we believe in creating an environment that not only allows our Financial Services Consultants to grow as an individual but empowered to excel and achieve career success. Through the work that we do, we serve our clients with our HEART, build meaningful relationships and inspire them to plan and secure a better future.
Our Mission
Our Core Values
Honesty – We act and advise without bias, based on individual values, needs, and goals.
Excellence – We perform and innovate ambitiously with uncompromising standards
Accountability – We own our actions, and follow through on commitments.
Relationships – We build lasting partnerships with respect, care, and reciprocity.
Teamwork – We learn from and lean on one another to achieve more together.
Our Milestones
Win Financial Group started out with humble beginnings and we have progressed to become one of the leading agencies in AIA. We appreciate your support in our journey towards excellence!
2021
- Launch of WFG WhatsApp Broadcast
- Platinum Donor for NUS Engineering Charity Golf 2021
- Launch of WFG Health Screening Event at Together Space
2022
- Revamped and Rebranded Winning Formula Training Program
- Start of Enneagram Recruitment Workshops
- Relaunched Varsity Entrepreneur Internship (VEIN) Batch 10
- Establishment of Partnership Department for Collaboration Projects
- Initiated first Community Service Project, Project Seniors Aid, and was featured on local news and media
- Renovation of Alexandra Office in AIA
2016
- Official Medal Sponsor of Bizad Charity Run 2016
- Establishment of Win Advisors’ Scholarship in NUS Business School
- Start of Mega Growth Agency Collaboration amongst Leaders
2017
- Start of Win Advisors’ Roadshow Series
- Implementation of CRM System
- Introduction of Case Competition under VEIN Programme
- Start of Producers League Program for Aspiring Convention Qualifiers
2018
- Start of Dream Projects
- Started in-house Roadshow Champion Course
2019
- Establishment of the second Win Advisors Bursary under NUS Faculty of Arts and Social Sciences
- Win Advisors renamed as Win Financial Group
- Transition into AIA Group Agency Model (GAM) Model
- Launch of WFG sharing platform, TemplateOne
2020
- Launch of Together Space, playspace of Win Financial Group
- Initiated WFG Webinars Series due to Covid-19
- Launch of Accelerated Digital Advisor Platform Training (ADAPT) Traineeship Program
- Launch of WFG Monthly Infographics
- Launch of MDRT Heroes Special Challenge
- WFG achieved record high of 15 MDRT Qualifiers including 1 TOT Qualifier
2011
- Launch of Eagles Lead Generation Activities
- Launch of New Advisors’ Orientation Program
- Launch of Win Advisors Facebook Fan Page
- Start of Annual Family First! Movie Event
2012
- Launch of structured 8-Week MAP Training for all new Consultants
- Launch of Varsity Entrepreneur Internship (VEIN) Programme
2013
- Conversion of 20-point System from manual to online
- Launch of Win Advisors’ YouTube Channel
- Usage of Google Drive to facilitate file sharing amongst Team Members
2014
- Adoption of Google Calendar as platform for FSCs’ activities coaching
- Launch of Win Advisors’ Twitter and Instagram social media accounts
2015
- Launch of Win Advisors’ LinkedIn social media page
- Introduction of Corporate Solutions Into Eagles
- Establishment of the first Win Advisors’ Bursary under the NUS Business School
2006
- First Star Club Dinner at Caribbean @ Keppel Bay
- Introduction of Project Interdependence
- Launch of Clients’ Newsletter, The Winning Edge
2007
- SP-Win rebranded as Win Advisors
- Launch of Win Advisors’ Logo, Letterhead and Season’s Greetings Card
- Launch of Win Advisors’ Website
2008
- Introduction of “Cash Flow Game” into Winning Formula
- Win Advisors’ first Charity Outreach “Care & Share” Day
2009
- Launch of Credit System to ease collections from FSCs
2010
- Launch of Win Advisors’ Handbook – Advisor Success
2001
- SP-Win was founded
2002
- Start of Winning Formula Pre-Contract Training Programme for Potential Advisors
2003
- Introduction of Journal Team
- Introduction of Activity Management through the 20-Point Card
- Agency promoted to District
2004
- Birth of Vision Statement
- Introduction of Sales Builder Study Group
2005
- Introduction of Star Club Recognition for Million Dollar Club Achievers and above
Our Accolades
Win Financial Group has a long and illustrious history spanning almost 2 decades! Discover where we have been and the awards we have garnered!
2022
- Spinoff 4th District, SP-Artans
2020
- Summit Convention (Moscow)
- Pinnacle Platinum Agency
- Million Dollar FYC District
- MDRT District Emerald
- High Net Worth (HNW) District
- 7th Runner-up FSD in AIA
- 3rd Runner-up Group FSD in AIA
2021
• Summit Convention (Amsterdam)
• Pinnacle Platinum Agency
• Million Dollar FYC District
• MDRT District Emerald
• High Net Worth (HNW) District
• 2nd Runner-up Group FSD in AIA
2016
- Summit Convention (London)
- Pinnacle Agency
- FSMA Singapore Management Awards (Diamond)
- Million Dollar FYC District
- MDRT District
2017
- Summit Convention (Berlin)
- Pinnacle Agency
- FSMA Singapore Management Awards (Platinum)
- Million Dollar FYC District
- MDRT District
- 10th Runner-up FSD in AIA
- 8th Runner-up Group FSD in AIA
2018
- Summit Convention (Athens)
- Pinnacle Platinum Agency
- FSMA Singapore Management Awards (Platinum)
- Million Dollar FYC District
- MDRT District
- Master Club Zenith
- President Club
- 4th Runner-up FSD in AIA
- 6th Runner-up Group FSD in AIA
2019
- Summit Convention (Hawaii)
- Million Dollar FYC District
- MDRT District
- President Club
- 5th Runner-up FSD in AIA
- 2nd Runner-up Group FSD in AIA
- Spinoff 3rd District, SP-Odyssey
2020
- Summit Convention (Moscow)
- Pinnacle Platinum Agency
- Million Dollar FYC District
- MDRT District Emerald
- High Net Worth (HNW) District
- 7th Runner-up FSD in AIA
- 3rd Runner-up Group FSD in AIA
2011
- Summit Convention (Rome)
- Pinnacle Agency
- FSMA Singapore Management Awards (Diamond)
2012
- AIA Convention (Melbourne)
- Pinnacle Agency
- FSMA Singapore Management Awards (Platinum)
- Spinoff first District, SP-CharlesTang
2013
- Summit Convention (Cape Town)
- Pinnacle Agency
- FSMA Singapore Management Awards (Platinum)
- Spinoff 2nd District, SP-MarkTang
2014
- Mini Summit Convention (Istanbul)
- Pinnacle Agency
- FSMA Singapore Management Awards (Platinum)
2015
- Summit Convention (Zurich)
- Pinnacle Agency
- FSMA Singapore Management Awards (Platinum)
2006
- AIA Convention (Sydney)
- Pinnacle Agency
- FSMA Singapore Management Awards (Silver)
2007
- Summit Convention (Prague)
- Pinnacle Agency
- FSMA Singapore Management Awards (Silver)
2008
- AIA Convention (Osaka)
- AIA Hall of Honour
- Pinnacle Agency
- FSMA Singapore Management Awards (Gold)
2009
- Summit Convention (Cape Town)
- Pinnacle Agency
- FSMA Singapore Management Awards (Silver)
2010
- Mini Summit Convention (Tokyo)
- Pinnacle Agency
- FSMA Singapore Management Awards (Gold)
2001
- SP-WIN was started
- 2nd Runner-up Top Regional Agency in Accident & Health Business
2002
- 1st Runner-up Top Regional Agency in Life Business
- 1st Runner-up Top Regional Agency in Accident & Health Business
- Pinnacle Agency
- Top Agency for AIA Convention (New Zealand)
2003
- 1st Runner-up Top Regional Agency in Life Business
- Top Regional Agency in Accident & Health Business
- Pinnacle Agency
- Top Agency for Summit Convention (New York)
- Promoted to District
2004
- 2nd Runner-up Top Regional New District in Life Business
- 1st Runner-up Top Regional New District in Accident & Health Business
- Pinnacle Agency
- AIA Convention (Shanghai)
- FSMA Singapore Management Awards (Bronze)
2005
- 1st Runner-up Top Regional New District in Life Business
- Top New District in Accident & Health Business
- Pinnacle Agency
- Summit Convention (Barcelona)
- FSMA Singapore Management Awards (Bronze)
Our Founder’s Story
Equipped with a Business Degree from National University of Singapore (NUS), Winnie embarked on a career in Banking right after graduation in 1992. Being driven in nature, Winnie was gradually dissatisfied with her capacity as an employee. Not only was she inequitably compensated with the long hours she put in, she had to struggle with ‘politics’ in the corporate environment. In 1997, through the introduction of her husband who was her manager then, she embarked on a career in insurance.
With a philosophy of excellence in everything she does, Winnie started her career in insurance with long hours of work and a keen attitude to learn and improve. Winnie always had a heart for people and with the attitude to serve the people around her, the business slowly became her second nature. In her early days as a financial services consultant, Winnie was a consistent qualifier of the prestigious Million Dollar Round Table (MDRT), an exclusive membership for top 5% of Financial Services Practitioners around the world.
Winnie applied for management in 2001 and founded SP-WIN (now Win Financial Group). Over the years, Winnie’s philosophy centres round influencing and developing people to take charge of their lives. She sees great fulfilment in transforming ordinary individuals into successful consultants who achieved great success in both their career and family. To help each and every team member optimise his/ her potential, Winnie developed a proven system for Supervision, Training, Activity Management and Recognition (STAR) which has developed many quality producers and MDRT qualifiers.
As a team, Win Financial Group achieved many top honours in AIA. Shared vision and empowerment motivate the team. Riding on the exponential power of interdependence, every member of the group is given specific responsibilities to grow himself/herself as well as to bring the team to scale greater heights in the business. Together, Everyone Achieves More!
Winnie advocates Continual Education to her team. Leading by example, Winnie attained her Diploma in Life Insurance prior to her appointment as Agency Manager in 2001. She went on to pursue her Certified Financial Planner (CFPCM) and Chartered Financial Consultant (ChFC) to enhance her knowledge in full facet of financial planning. To assist her in recruitment, selection and training, Winnie is also a Certified DiSC Practitioner and Enneagram Coach.
Winnie attributes her achievements to her “average” family background. While in junior college, Winnie’s father who was the sole breadwinner, passed away suddenly due to brain haemorrhage. This did not deter Winnie from pursuing her degree. She paid her fees through giving tuition and taking up weekend jobs. Not having any pocket money, Winnie had to skip meals and avoid social activities organised by her course mates. All these challenges helped Winnie build her character and shaped her determination to attain a better quality of life after her graduation.
Winnie is a sought after speaker in AIA and she has also been invited to speak in AIA offices in Malaysia, Brunei and Vietnam. Family wise, Winnie is married with 3 children and her husband is also a Manager in her team. Winnie enjoys hobbies like running, music, reading and movies.
A firm believer in paying it forward, Winnie volunteered her time to the NUS Business School Alumni (NUSBSA) Bizad Charity Run in 2017 to head the Fundraising and Sponsorships Committee and raise donations for the less fortunate. She also volunteered as an Internship Supervisor with the NUSBSA and contributed as a grassroots leader in her estate, organizing events for residents to bond and interact.
Over and above, Winnie established the Win Advisors Bursary and Scholarship in NUS Business School. In 2018, she donated another bursary to NUS Faculty of Arts and Social Sciences (NUS FASS).
Our STRUCTURE
OUR MAIN OFFICE
AIA Alexandra, 371 Alexandra Road
#12-36/37
Singapore 159963
Tel : +65 63738787
Email: wfg.admin@aiafa.com.sg
OUR TAMPINES OFFICE
1 Tampines North Drive 1, T-Space
#08-37
Singapore 528559
Tel: +65 68038688
Copyright © 2022 Win Financial Group | All Rights Reserved.
Win Financial Group is an authorised representative of AIA Financial Advisers Private Limited (Reg. No. 201715016G).
Legal Disclaimer
This is not the official website of AIA Singapore Private Limited (Company Registration No. 201106386R) (AIA). AIA disclaims all warranties of merchantability and fitness for purpose of the materials on this website. AIA makes no warranties or representations as to the results of the use of the materials on this website in terms of their correctness, accuracy and reliability. Nothing on this website should be regarded as an offer or solicitation to sell insurance products in any country to any person to whom it is unlawful to make such an invitation or solicitation in such a country.
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Information is correct as at 15 01 2021. (CC-MH-014-2021)